Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Search Engine Land » Guide » Marketing 101: A beginner’s guide to marketing fundamentals Chat with SearchBot Please note that your conversations will be recorded. If you’re new to marketing ...

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of ...

The Drum examines new WFA research that reveals how successful marketers are integrating AI while maintaining core marketing ...

To help develop more insightful and useful marketing metrics, focus on these five fundamentals: Essential Metrics Criteria Simply put, useful and meaningful metrics help marketers track how well their ...

Getting the word out about your small business can be tough. That’s where the Marketing Made Simple workshop comes in!

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as ...

Marketers are more upbeat about the future of the CMO role, according to research by the World Federation of Advertisers (WFA ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.

This course lays down the foundations of Marketing Analytics which is an absolute essential in the age of Big Data. The broad objective of this course is to provide a fundamental understanding of ...