Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Search Engine Land » Guide » Marketing 101: A beginner’s guide to marketing fundamentals Chat with SearchBot Please note that your conversations will be recorded. If you’re new to marketing ...

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of ...

The Drum examines new WFA research that reveals how successful marketers are integrating AI while maintaining core marketing ...

Getting the word out about your small business can be tough. That’s where the Marketing Made Simple workshop comes in!

At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of ...

To help develop more insightful and useful marketing metrics, focus on these five fundamentals: Essential Metrics Criteria Simply put, useful and meaningful metrics help marketers track how well their ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.

Marketers are more upbeat about the future of the CMO role, according to research by the World Federation of Advertisers (WFA ...

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as ...

According to the announcement, the book will offer guidance on digital marketing fundamentals, including customer identification, channel selection, creative testing, generative AI implementation ...

This course is available on the CEMS Exchange, MSc in Management, MSc in Management (CEMS MIM), MSc in Management (MiM Exchange), MSc in Management and Strategy, MSc in Management, Organisations and ...