Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

Plus: Pushpay and TRG tap new CEOs, SMU names its new athletic director, AEDC selects new vice president and more.

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

New research finds AI systems still struggle with facts despite improvements; researchers doubt quick fixes for accuracy problems.

After more than 14 years at Paramount Global and Viacom, Josh Line has departed to join Yahoo as chief marketing officer. In ...

Semrush Holdings basically offers an AI-enhanced SaaS platform for digital marketing. Click here to read why SEMR stock is a ...

Faropoint, a leading tech-enabled real estate investment manager specializing in last-mile industrial properties, today announced its first acquisition in Los Angeles with the purchase of a ...

Reis-Dennis takes on the role after the departure of J.D. Crowley, who was the company’s chief digital officer and president ...

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates.

Local SEO offers law firms a high return on investment by building lasting digital equity. Unlike traditional ads or paid ...

Last year Glencore consulted its large institutional investors (the Blackrock’s and Vanguard’s of this world). Over 90% voted ...

With more than 30 years of experience in restaurant and retail marketing, Lynn Blashford has made an impact within the ...