Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

BFI’s director of inclusion Melanie Hoyes, Warner Bros Discovery’s CrewHQ training and skills director Rico Johnson-Sinclair ...

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift ...