Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

With aggressive marketing, high-impact show and cricket sponsorships, experiential retail, and neighborhood-level engagement, ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

Prime Mix Marketing Ltd, on Foregate Street, is officially a finalist in the Micro Business of the Year category at the Chamber Business Awards 2025.

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Prism Johnson announced that it's board of directors has approved the appointment of several key senior management personnel for their company, effective 24 March 2025.

Developers can run AI campaigns to target potential buyers with hyper-personalised offers and virtual experiences tailored to ...