Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

The brand's executive director of marketing speaks to afaqs! about the marketing objectives for the IPL and how the brand aims to build recall within the value-conscious buyer segment.

CTO Jamshed Patel joined software provider Ministry Brands earlier this year to spearhead more investments in artificial ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

With aggressive marketing, high-impact show and cricket sponsorships, experiential retail, and neighborhood-level engagement, ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

Huntsville has been on a lot of “best places to live” lists over the past few years, thanks to a bustling tech and aerospace ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

Prime Mix Marketing Ltd, on Foregate Street, is officially a finalist in the Micro Business of the Year category at the Chamber Business Awards 2025.

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...