For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

which is a direct contributor to ROI. By presenting these metrics, you can paint a clear picture of how your digital marketing is benefiting the business. Beyond basic metrics, focus on customer ...

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Starbuzz. ai connects brands with influencers, but instead of relying on gut instinct and outdated metrics, it uses AI to ...

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination ...

Start treating your guest posts like any other marketing investment—measure the metrics, refine the strategy, and maximize ...

For years, trade shows, sponsorships, and events were a staple in most companies’ marketing mix—a given, a must-attend, a ...

Navigating the vast array of lawyer marketing services can feel overwhelming. Lawyers often grapple with determining which ...