But we expect Breville will need to continue to invest to maintain its brand equity and differentiate its products from lower-end competitors amid global expansion. We forecast the firm will maintain ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...

A Detroit entrepreneur and advocate for small business hopes his newest venture can give a boost to a broader group of ...

Aurion Biotech, Inc. plans $100M IPO for corneal disease treatments, limited competition, Phase 1/2 trials underway with ...

In my coaching and consulting practice, the firms that make the quickest turnaround admit their errors and seek to improve ...

The WordPress project dates to 2003, after a 19-year-old Mullenweg, joined by Mike Little, decided to fork b2/cafelog, a ...

Breaking into the U.S. market is a thrilling yet challenging journey for entrepreneurs. With hurdles ranging from regulatory ...

One of the biggest challenges firms face when starting is how to stand out. For Byrd + Link, the winners of the Small Firm of the Year Award (Midlands, ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

VCI Global, a holding company based in Malaysia, has announced its acquisition of digital marketing firm Roots Digital, a move that will mark its official entry into the Singapore market.

Lee is stepping down as the firm's CEO to focus on other endeavors outside the talent management industry, she told BI. Talent management firms, influencer marketing startups, and podcasting ...