A Blood Moon, Playboi Carti’s new album, and conspiracy-level marketing plans? Fans on X are having a field day with this ...

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

Novartis was announced as an official partner of this year’s Eurovision competition last fall, after the song entry from ...

Tim Beeding joins as SVP, fairs & festivals, Doug Singer is named global agent team VP & Chloe Garcia becomes director of ...

to create special on-air segments that celebrate the joy of music and travel. Terence So, head of marketing, Hong Kong and Macau, AirAsia, told MARKETING-INTERACTIVE that the programme aims to ...

Audio marketing refers to the use of sound, particularly spoken words, music, and other auditory elements, to engage and persuade consumers. This can be implemented through various channels ...

Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music. The report ...

Chevrolet Brazil has launched a 100th anniversary Spotify music campaign, inviting users to relive and discover the hits that shaped the brand's history.

On March 5, 2025, Mr. Fido saw the ire of Nigerian music fans and marketing professionals after claiming music marketers did little in his success. In his post on the microblogging platform ...

Our marketing isn’t about superficial narratives; it’s about showcasing real relationships, much like the ones we have with customers who invite us to weddings or family events. Music and ...

Dakota’s admiration of music was homegrown by her father, who would “sit her in his guitar case as a baby and play to her.” ...