While competition presents a challenge, it also creates opportunities for market growth. The increased noise from their marketing efforts often benefits the market leader. With competition ...

Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as ...

I've seen companies put together competitive intelligence in the form of battlecards ... Get in touch to see how we can help you to break out of a commodity market. Allen Weiss is MarketingProfs ...

For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives ... similar ones on the market is to make a competition grid.