The latest one to impress me is Max Factor's smart new mascara – especially if you love voluminous lashes. Max Factor claims that this new mascara delivers seven times more volume, and a keratin ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Makeup artist from False Eyelashes, Saffron Hughes, said: "Ageing is a natural and beautiful process, however, you could be adding years to your face just by the way you apply your makeup when that ...

Trying to find the best mascara for your lashes can feel like a daunting task; so many launches, so many questions... what's the best high-street mascara? What's the best for short lashes?

Click here for more information. Beauty fans are 'totally in love' with a new budget mascara that's blowing designer brands out of the water with users comparing them to 'falsies'.

One of my best friends bought me a Benefit Cosmetics kit for my birthday in high school, featuring all of their top products, including the now-iconic-but-then-brand-new Roller Lash mascara.

No matter the scenario, their mascara seems to always be intact. So, what’s the secret to mascara that doesn’t run, budge or flake? Finding the best waterproof mascara. Whether you’re ...

From lengthening and volumizing to waterproof, there's a cruelty-free mascara for every preference. Finding the perfect vegan mascara can be a challenge, but we’ve got you covered! Whether you’re ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Backstage at Fashion Week at shows from Proenza Schouler to ...

To use, wet them and then gently rub them over your face to remove foundation, eye shadow, mascara and more. The set also comes with a laundry bag, making it easy to keep them together when you ...

If there’s one make-up product that we just can’t live without, it’s the best mascara. Sure, lash serums and eyelash curlers are great for subtle enhancement, but nothing gives quite the ...