IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success. IT leaders are ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...

Set your expectations appropriately and get them on paper. Prioritize what needs to be done and spend less time doing what ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Building a successful CPG company comes down to understanding metrics, like velocity and gross margins, and navigating ...

Natalie Norfus is the Founder & Managing Owner at The Norfus Firm, PLLC, where she partners with employers on DEI and HR strategies. In a decade of working with organizations on DEI initiatives, I ...

As technology evolves and customer expectations soar, traditional metrics no longer capture the nuances of modern customer interactions. By embracing holistic measurement and leveraging advanced ...

From data to insights: Redefining contact centre success beyond traditional metrics in the digital age. As technology evolves and customer expectations soar, traditional metrics no longer capture ...