Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness ...

Toy manufacturing giant Mattel recently launched a limited-edition collection of Barbie dolls, paying homage to women who ...

with the first-ever blind Barbie doll and a Black Barbie with Down syndrome. Toy manufacturer Mattel announced the two new ...

In this environment, a new generation of mothers favor what they perceive as more empowering toys for their daughters. Elsa might be just as blond and waif-thin as Barbie, but she comes with a ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Hasbro (NASDAQ:HAS) is looking to make a splash at the North American International Toy Fair in New York this week. The ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, ...