Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

Hasbro (NASDAQ:HAS) is looking to make a splash at the North American International Toy Fair in New York this week. The ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

In this environment, a new generation of mothers favor what they perceive as more empowering toys for their daughters. Elsa might be just as blond and waif-thin as Barbie, but she comes with a ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...