Best of Toy Fair 2025: The top 11 new toys from LEGO, Hasbro, Mattel and more
Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...
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Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
The Toy Industry Is Hoping For A Bounce Back Year, As Toy Fair Opens
Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.
Hasbro unveils new toys and collaborations at the New York Toy Fair
Hasbro (NASDAQ:HAS) is looking to make a splash at the North American International Toy Fair in New York this week. The ...
National Barbie Day: The 1950s dolls now fetching up to $8,000
Some vintage toys can sell for thousands of dollars. Discover the Barbie dolls from the 1950s that can now be sold for ...
History Today: When Barbie was introduced and changed the toy industry forever
On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...
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Barbie Has a New Body Cover Story
In this environment, a new generation of mothers favor what they perceive as more empowering toys for their daughters. Elsa might be just as blond and waif-thin as Barbie, but she comes with a ...
The Barbie doll makes her first appearance This Week In History in 1959
The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...