Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Nike debuted its first Super Bowl commercial in 27 years last month ... on supporting transgender athletes competing in women’s sports. Caitlin Clark, Sabrina Ionescu, JuJu Watkins, Sha ...

The concept has been around since the 1970s but in-depth sports bra research has only really progressed in the past decade ...

Last month, Sabalenka helped promote the new Nike Swish Bra on Instagram. On Tuesday, Zheng helped promote the new Nike Alate Bra. The official Nike Women's Instagram account shared four pictures ...

Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...

The explosive growth of women's sports, now a billion-dollar industry, highlights a groundbreaking shift as the sector ...

ESPN's Monica McNutt and Katty Kay discuss the power of big names like Angel Reese and Caitlin Clark on the success of ...

The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY look at the earnings gap between the ...

Nike is shifting to a fuller-price online model for its online store, cutting discounts and promotions.