Nike's sales drop as consumers shift away from pricey sneakers and apparel, prompting a major turnaround strategy.

Bill Maher blasted Nike’s new Super Bowl 2025 commercial ... But the black-and-white ad, the sports apparel behemoth’s first to air during a Super Bowl since 1998, came under fire from Maher ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Nike will report fiscal third-quarter earnings after the bell on Thursday as the company tries to execute a turnaround under ...

The mobile ads are part of a bigger multichannel campaign from Nike to promote warm clothing for the winter, including Web and video mediums. “The challenge here is to target consumers who are ...

Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...

The push was evident in Nike’s first Super Bowl ad in nearly three decades ... in partnership with Kim Kardashian-owned shapewear clothing company Skims. Getty Images “The women’s business ...

based Nike and Los Angeles-based Skims said NikeSKIMS products will be crafted to fit every type of person and enhance their body's natural form. NikeSKIMS's product lines will include apparel ...