For the first time since 1998, a Nike commercial aired during the Super Bowl ... "We’re seeing it in packed arenas, in TV ratings, in the way people are showing up for the game like never ...

Related: Nike makes major announcement that shakes investors Companies pay around $8 million to have a 30-second commercial played during Super Bowl LIX's ad breaks, not including the production ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Others, however, have blasted the commercial as misrepresenting ... companies from challenging taboos as Nike did,” he said. Hiromi Machiyama, a TV writer and columnist, said she has heard ...