The WNBA has experienced one of the biggest surges in viewership this year. The association reported 2024 had the ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

Tanya Frazee, a coach from Girls on the Run Georgia, highly recommends Trailheads’s winter hats. Her favorite is the brand’s ...

To hear Matt Rhule say it, money is not an issue in Nebraska's transfer pursuits. The coach didn't bat an eye when asked ...

Lakers blockbuster that sent Luka Dončić to LA for Anthony Davis. Meanwhile, De'Aaron Fox is teaming up with Victor ...

You know and love this brand for its comfortable sneakers, but Hoka has much more to offer, from hiking shoes to clothing.

Former Iowa Player Caitlin Clark smiles during the retirement ceremony for her number 22 after the Iowa- USC game Sunday at ...

From Warren Buffett and Bill Gates to newcomer Reed Hastings of Netflix, the most generous people in the country have doled ...

I have friends in many different endurance sports, and there’s not 1,000 people making a very good living [from those sports] ...

Time's running out to enter the 30 Under 30 Awards! Unless you were born pre-1995. Then you're an old codger like us.

The cross-training shoes market is gaining tremendous momentum because more consumers engage in fitness activities such as gym workouts, running, weightlifting, and sports training. All these require ...

Staying at the tranquil Amara Resort and Spa in Sedona for a luxurious retreat far exceeded my expectations.