When LeBron James signed with Nike in 2003, it was a major story at the time, and many couldn't help but wonder if chasing Michael Jordan had anything to do with it. According to LeBron, however, he ...

Stephen A Smith isn’t the only ESPN personality in LeBron James’ crosshairs. The longtime NBA superstar appeared on Wednesday ...

People are clearly loving minimal sneakers and PUMA is getting in on the action with its Speedcat. Swallowed up by fashion ...

Faith Kipyegon is set to launch her special edition Nike trainers, retailing at Ksh18,000, to celebrate her legacy in ...

Air Max Day, celebrated annually on March 26, commemorates the debut of Nike's revolutionary Air Max 1 sneaker — which dates ...

Madness lost one of its most transcendent heroes because of an injury. JuJu Watkins won't play again in this tournament, and ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

The NCAA now allows college athletes to profit off their name, image and likeness, otherwise known as NIL. Learn more about ...

The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics.

I tested the new Hoka Bondi 9 women's sneakers for more than a month, and they're my new favorite shoes for long-distance ...

In-depth analysis of Liverpool's economic situation from The Athletic's new specialist football finance writer ...

Stocks on Wall Street shook off a weak start and closed slightly higher Friday, snapping a four-week losing streak. The S&P ...