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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"
"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... "hand-carry" size 9 and size 15 final sample pairs back to Oregon ahead of the brand's pitch meeting to ...
Sporting News19d
How LeBron James almost became Reebok's $100 million man
For over 20 years, LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based ...
Talksport9d
‘I cried’ – LeBron James got emotional when rejecting eight-figure sum from Nike rival
Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...