Madness is ongoing and it has been an exciting experience for college hoop fans and experts. With the tournament revolving ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

A traditional Japanese sewing technique called sashiko, taught to victims of a 2011 disaster, has sparked a business creating ...

JuJu Watkins may not be on the court with her teammates, but they kept her close with matching shirts. USC faces Kansas State ...

Rising NBA superstar Victor Wembanyama is so unlike any other player in NBA history that his nickname is "The Alien." Despite ...

One of Kobe Bryant’s wildest sneaker designs is officially set for a comeback. After rumors surfaced in June of a Nike Kobe 8 ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Lady Vols basketball coach Kim Caldwell made a promise to her players that if they made it to the Sweet 16, they could stray from their shoe policy.

Below, you’ll find all the best Nike sneakers releasing in April. You can also find every Air Jordan releasing in April and ...

Caitlin Clark's Nike Kobe 5 PE is finally sees a release date. Check our Sneakers news for more upcoming releases and ...