In response, XX-XY Athletics, a brand that strives to maintain fairness in female sports by keeping biological males out of girls' and women's competition, released a video to rebuttal Nike's ad.

Uneasy lies the head that wears a crown, said Shakespeare’s Henry IV, but the king of cycling, Lance Armstrong, wasn’t ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%. But ...

Just do it. Stand up for women. It’s the easiest thing in the world to do," sports civil rights advocate Riley Gaines said, ending the video. When the Nike ad came out, Jennifer Sey, a former U ...

Is NIKE Facing Challenges in the Athletic Apparel Market?

Audi, Gatorade, Nike, and Rolex are some companies that have already partnered with the 22-year-old. However, no company can create a marketing campaign like Nike. The American sportswear giant ...

Anytime a Jordan Brand sneaker is on sale, it can cause a double take from the kicks community. Nike.com has sought to turn your collective heads with its latest sale on one of its hybrid pairs from ...

The shoe company has run into a slump, but a partnership with Kim Kardashian could be a step towards a turnaround.

Nike Inc. shares tumbled on Friday, sending the sportswear company’s market value below $100 billion for the first time since ...

Shares of Nike tumbled Friday after the company delivered disappointing revenue guidance, with multiple analysts opting to ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...