The early rounds of this year's March Madness women's basketball tournament may have seen a dip in viewership without Caitlin Clark, but plenty of other data show that the women's bracket hasn't lost ...

Much has already been said about Sheryl Swoopes' past commentary (or lack thereof) on Indiana Fever superstar Caitlin Clark. While there's no doubt that Swoope ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Does the success of women’s college basketball hinge on big names or can it build on the momentum that has come with more eyes and promotion? ESPN’s Monica McNutt and BBC special correspondent Katty ...

Dawn Staley sent JuJu Watkins a text as soon as she saw the star Southern California sophomore suffer a season-ending knee ...

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.

By: Kaja Antic, Sports Writer On February 21, 2025, Canada Basketball announced its Hall of Fame Class of 2024, which includes former SFU and team Canada women’s basketball head coach Allison ...

XX-XY Athletics celebrated its one-year anniversary this month and provided some insight into how it achieved success in its first year in business.

The concept has been around since the 1970s but in-depth sports bra research has only really progressed in the past decade ...

The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

The technical elements of the shoe remain intact and that’s definitely a win. The premium leather, visible air unit, and ...