The early rounds of this year's March Madness women's basketball tournament may have seen a dip in viewership without Caitlin Clark, but plenty of other data show that the women's bracket hasn't lost ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Dawn Staley sent JuJu Watkins a text as soon as she saw the star Southern California sophomore suffer a season-ending knee ...

XX-XY Athletics celebrated its one-year anniversary this month and provided some insight into how it achieved success in its first year in business.

The concept has been around since the 1970s but in-depth sports bra research has only really progressed in the past decade ...

What rotten fortune all around, that the best college player in the country – and the coolest – was ousted from the NCAA ...

There has been a lot of discussion within the women's basketball community about what Nike has done (or has not done) with ...

USC coach Lindsay Gottlieb and her star player, JuJu Watkins, were invited to the annual Los Angeles Dodgers Foundation Blue ...

From Nike to Epic Games to Madison Reed, here are the major companies partnered with UConn women's basketball guard Paige Bueckers.

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XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...