The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by Adam&eveDDB.

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Forbes contributors publish independent expert analyses and insights. Quentin Singer is music journalist who covers rock and heavy music.

Overwatch 2 Season 15's midseason introduces a slew of new content, including a trial period for its newest hero Freja.

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

Meghan Markle is owning it. The Duchess of Sussex, 43, admitted that she made “mistakes” in the launch of her As Ever brand in a rare interview with People published Monday. “I appreciate ...

Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. As Ever, previously called American Riviera ...

Meghan Markle is ready as ever to launch her new lifestyle brand. The Duchess of Sussex, 43, revealed her first line of As Ever products on Tuesday, the same day that “With Love, Meghan ...