M80n will use AI powered esports coaching platform Omnic.AI to train its players, utilize in other partnerships. North ...

Overwatch 2 Season 15's midseason introduces a slew of new content, including a trial period for its newest hero Freja.

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

Meghan Markle is launching her new lifestyle brand, As Ever, in the spring of 2025. The Duchess of Sussex initially teased the brand as American Riviera Orchard in 2024. In partnership with ...

Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. As Ever, previously called American Riviera ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle is owning it. The Duchess of Sussex, 43, admitted that she made “mistakes” in the launch of her As Ever brand in a rare interview with People published Monday. “I appreciate ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt performers in film. In the business world, advertisers are the stunt ...

ST PETERSBURG, Fla. -- The WTA on Thursday unveiled a bold new brand identity for a new era, shaped by players, fans and partners worldwide to elevate the WTA’s impact as a leader in sports and ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...