A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age. By Jenny Gross Reporting from ...

Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave of mockery. On Tuesday, the financial giant said it would rebrand as ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...