Cute and playful collectibles are a trillion-yuan industry in China, and their impact on commerce is expected to continue surging.
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In 2025, retailers and consumers can anticipate shelves with new playsets, plush, collectibles, craft kits, and more.
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Zhu Zuoyi generally keeps her daily expenses tightly in check and spends less than 20 yuan (US$2.74) on most meals, but when it comes to merchandise tied to her favourite cartoon characters or ...