This is the new Polaroid Now+, a more connected version of last year’s Now camera. With the ability to pair with your smartphone, as well as a set of physical filters, the Now+ plays up Polaroid’s ...

The product description says, "It's the Polaroid camera you love PLUS so much more. Our Bluetooth-connected app features full ...

I'm a '90s kid, meaning I narrowly missed the two-decade Polaroid craze of the '70s and '80s, but this Christmas my partner gave me the gift of analog photography in the form of the Polaroid Now+ ...

Twice the clarity. Whats better than a single lens? A double lens. This is exactly what you get with the Polaroid Now 2nd Gen ...

The rainbow-focused design is being used across packaging and other touchpoints, while the brand’s new analogue camera, Polaroid Now, will be available in the red, orange, yellow, green and blue ...