As consumer awareness regarding gut health grows, the beverage formats utilizing prebiotics and probiotics in their formulations has grown as well. Keychain’s Madoff shares that the category has grown ...

B efore 2025 was named the year of the health drink, before matcha lattes became a status symbol and before anyone was ...

Probiotic Supplement Market to Witness Robust Growth Amid Rising Consumer Awareness and Demand for Digestive health Solutions ...

Rising consumer interest in diet, health and personalisation can present opportunities to food and beverage brands this year.

There are specific areas of health and wellness food strategists should consider, GlobalData’s Fahima Omer argues.

What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...

In a recent TikTok, the medical professional Stitched a video of a woman chugging probiotic drinks. He said that if you’re drinking “any tasty probiotic to boost your gut health, there are ...