Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

In many instances, shoppers view brands more favorably when they offer free gifts instead of discounts, and this can make ...

“When done correctly, the Super Bowl is still the most close-to-guaranteed attention a brand can get. It’s the one day a year when people want to watch ads,” said Pedr Howard, head of creative ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Pinterest’s balance sheet remains strong. The firm carries more than $2.5 billion in cash without any debt. Further, with the business generating positive free cash flows (which we expect to grow), we ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

In a Wednesday letter titled "A Call for American Beers," CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of "domestic" to describe American-made beer, saying it shows up ...

Focus on the customer experience. Personal touches and feedback loops can make your brand memorable.

The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and ...

Amazon has turned in better-than-expected Q4 2024 earnings results, driven by strong performances in AWS and international markets, though high capital expenses loom.

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

Shutterstock A big NO to billboards How do you ensure that a scenic paradise continues to stand uninterrupted? You ban ...