The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

Sports company PUMA has launched its biggest global campaign to date, "Go wild", marking an evolution its brand identity with ...

The Puma account is led by teams from the shop’s London and Berlin offices. At the time of the appointment, Puma executives spoke of the agency’s ability to build deeper, more emotionally ...

Puma has issued a caution for 2025 despite achieving sales growth on a currency-adjusted basis of 4.4% for FY24.

"Go Wild" was created by agency adam&eveDDB, which won Puma's global creative account in December. The campaign represents a shift in marketing strategy to better resonate with younger audiences ...

PUMA has collaborated with the Premier League and become its official partner. Takeaway Points  PUMA has become the official ...

Arne Freundt, CEO of PUMA, said he was “pleased” with the company’s “solid sales growth.” He added, “We made significant ...

The Puma x Saysky collaboration takes inspiration from the ocean, influenced by the painting ‘The Great Wave off Kanagawa’ by ...

Puma claims brand perceptions have improved following “significant” progress with its brand elevation strategy, including the launch of its first global campaign in a decade. The sportswear giant ...