The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

Sports company PUMA has launched its biggest global campaign to date, "Go wild", marking an evolution its brand identity with ...

Puma has released what it claims is its biggest global campaign to date, encouraging people to unleash their wild energy ...

Arne Freundt, CEO of PUMA, said he was “pleased” with the company’s “solid sales growth.” He added, “We made significant ...

"Go Wild" was created by agency adam&eveDDB, which won Puma's global creative account in December. The campaign represents a shift in marketing strategy to better resonate with younger audiences ...

The post has since been deleted and has no doubt created a marketing disaster for Puma who are now trying to sell a pair of boots that seem to have no grip, something that is essential in football ...

The Puma account is led by teams from the shop’s London and Berlin offices. At the time of the appointment, Puma executives spoke of the agency’s ability to build deeper, more emotionally ...