Adweek on MSN5d
Puma Competes for Gen Z With Largest Campaign to Date
Puma's largest global campaign to date wants to reach young people and stand out in the competitive sportswear market.
Puma Is Doubling Down on Marketing: Inside Its ‘Go Wild’ Campaign
Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...
Marketing-Interactive4d
PUMA celebrates runner's high in new 'Go wild' brand positioning
Sports company PUMA has launched its biggest global campaign to date, "Go wild", marking an evolution its brand identity with ...
Companies13d
Puma issues cautious 2025 outlook despite FY24 4.4% sales rise
Puma’s direct-to-consumer business grew 16.6% over the fiscal year 2024. Credit: Sorbis/Shutterstock. Puma’s sales increased 4.4% in FY24, reaching a total of €8.81bn ($9.59bn), driven by growth ...