And if that’s the case, a re-engagement email is simply annoying, writes Ryan Phelan, CEO of RPE Origin, in an article in MarTech. Phelan lays out three reasons why re-engagement emails do not work.

Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and ...

The bottom line? If your emails aren't landing in the inbox, they aren't being read, and you're leaving money on the table. Email segmentation is a tried-and-true tactic for maximizing email ...

Purchases, browser behavior, life events, and alerts/reminders are all examples of ways marketers can trigger email communications. 3. Re-engagement and Winback No matter how strong a welcome program ...