The landscape of cricket streaming in India is set for a major overhaul as JioHotstar, the newly launched streaming platform ...

The new hybrid model is expected to minimise spillovers offering a more engaged audience with a buying capacity, advertising ...

On Wednesday, the social me-dia accounts of JioStar teased the arrival of “a new era”. It turns out JioHotstar, the new OTT ...

Reliance Industries and Walt Disney's India business finalised their merger in November 2024, creating a joint venture with ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

Top 10 brands spend over 40% of their AdEx on digital platforms. However, the five FMCG majors in the top ten list, spend 70% ...

Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the ...

Discover the best virtual dollar card providers in Nigeria for seamless international payments. Compare options like Cardtonic, Klasha, Gomoney, Bitsika, and Eyowo.

For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising, this ...

While digital platforms have introduced new competition for audience attention, they also offer opportunities for radio to evolve. People now get their news from social media, influencers, and online ...

A documentary-style campaign by Even/Odd profiles grassroots organizations and their reliance on digital financial tools to ...