Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure. “Trends like the Wirkin come and go, but real luxury stands the test of time, ...

Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

Super on sale fake birkin Fashion expert reveals how to tell difference between fake and on sale, Fashion expert reveals how ...

“The bag I bought in five colors,” she wrote on her Instagram Story of the petite purse, which comes in a whopping 26 colors ...

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You may wonder why such a slim bag commands a six-figure price tag, but it was listed on 1stDibs for a jaw-dropping $300,000. With this clever bag, you can carry a miniature replica of the Hermès ...

With this clever bag, you can carry a miniature replica of the Hermès storefront on your shoulder — for a steep price. Available in four different shades, the Faubourg Birkin ranks among the ...

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For a glimpse at what other fashion brands may take inspiration from in 30 years, look at the latest Hermès runway show. By Jacob Gallagher Reporting from Paris Here’s a small sense of how ...