The Wall Street Journal on MSN10d
How Tech Helped Levi’s Ride the ‘Baggy Jeans’ Trend
A new data infrastructure helped Levi’s crunch the numbers on how everyone—not just the TikTok set—might want to go looser ...
Business Insider7y
What those tiny rivets on your jeans are for
If you’ve ever worn a pair of jeans you’ve probably wondered what these tiny buttons on the pockets are for. They’re rivets. Jacob Davis — a Nevada tailor — sent a letter to Levi Strauss ...
gearpatrol17d
The Complete Buying Guide to Levi’s Jeans: All Fits, Explained
The Levi’s logo is two horses strapped to a pair of jeans, unable to rip them apart. Photo by Brad Lanphear for Gear Patrol So now, as an homage to the company’s legacy, all Levi’s fits are denoted by ...