Ars is owned by WIRED's parent company, Condé Nast. Reports of Roku customers seeing video ads automatically play before they ...

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

Roku isn’t alone in seeing what kinds of advertising annoyances it can get away with, but it’s crossed a line by putting an ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

Roku has started testing video ads that play automatically before users even reach the home screen, and everyone hates them.

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

The real issue here is that Apple isn’t in the advertising business. It’s not even in an “ad-adjacent” business. Apple ...