Opt-in consent that is received via non-mobile portals need to be confirmed via mobile and premium SMS campaigns need to exercise a double opt-in process.? Marketing target With a clear opt-in process ...

But SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. When you spend hundreds, thousands or even millions of dollars in ...

Malvertising targets Microsoft advertisers via fake Google ads, stealing credentials with phishing pages mimicking ...

Waffle House has introduced its mobile SMS text locator marketing campaign to drive sales. The company partnered with Where 2 Get It, to launch its first two-way text campaign. Waffle House claims ...

One example of a paint brand that moved one of their SMS campaigns to RCS saw their revenue increase by 115%, while their clickthrough rate rose from less than 3% with SMS, to 21% with RCS.

MassDOT alerts drivers about a rising E-ZPass SMS smishing scam attempting to steal credit card details via fake toll ...

This post was sponsored by Zultys, a leading provider of omnichannel unified communications. Business texting has emerged as a critical communications channel, with companies everywhere using it for ...

The 2025 Global Benchmark Report offers insights into metrics that matter to marketers. SMS marketing in the Americas ...