Opt-in consent that is received via non-mobile portals need to be confirmed via mobile and premium SMS campaigns need to exercise a double opt-in process.? Marketing target With a clear opt-in process ...

SMS also has the widest reach because every one of the more than 5 billion mobile phones on this planet has the capacity to send and receive them. But SMS-keyword-to-short-code campaigns are limiting ...

But SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. When you spend hundreds, thousands or even millions of dollars in ...

The Income Tax Dept is sending SMS to taxpayers who donated to political parties and had claimed section 80GGC deduction.

A novel phishing campaign identified by Zimperium targets mobile users with malicious PDFs, impersonating USPS to steal ...

The 2025 Global Benchmark Report offers insights into metrics that matter to marketers. SMS marketing in the Americas ...

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The consumer packaged goods marketer is collaborating with Snipp Interactive to roll out the SMS-based campaign, which is catering to Kleenex’s customers’ interests by offering a reward that ...