Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes ...

Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification shows an employee ...

Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad ...

For example, one of our clients specializing in software sought to expand their search ... If you want to give Google even more control with Performance Max campaigns, similar to dynamic search ad ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with reports suggesting increases of up to 50-100% in certain cases ...

Paid search marketing ads generally rank higher than unpaid, organic listings. This is where mobile marketers can use the power of social media platforms to reach new users. Mobile users are able to ...

However, several observations support this claim. For example, remarketing campaigns using search ads often show higher CTRs for returning users. While it’s difficult to isolate brand awareness ...

Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give ...

Why iOS Search Ads? Well, what if we told you the App Store is the new Google in the app world… The App Store Search operates differently than traditional search engines, such as Google or Bing. For ...