For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

AI-driven search engines no longer just scan social media or reviews, they prioritise authoritative, editorial content. This ...

Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.

Avoid redirecting URLs from the old site to the new site, as redirecting may introduce the site reputation abuse issue again. Use noindex to exclude the violating content from Search indexing.

The stakes for managing your CEO's reputation have never been higher. From AI and misinformation to cancel culture and security breaches, here are ways leaders can tackle the biggest threats to ...