Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.

AI-driven search engines no longer just scan social media or reviews, they prioritise authoritative, editorial content. This ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

Avoid redirecting URLs from the old site to the new site, as redirecting may introduce the site reputation abuse issue again. Use noindex to exclude the violating content from Search indexing.