A new advertisement by Cadbury Dairy Milk India has impressed social media users. The reason? The simple yet thoughtful ...

The ad begins with a woman from Chennai, new to the neighbourhood, being introduced to a group of North Indian women.

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Cadbury Dairy Milk India has launched its new leg of advertisement campaign. One of its fresh ad videos is winning hearts ...

In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been ...

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Whether it's "Novocaine," "Mickey 17" or the "Black Bag, audiences are slow to show up for original films at the box office.

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The ROI is obvious: Personalization drives revenue by increasing sales, but it also reduces costs. A well-optimized catalog ...