This week in branding news, Skechers caught some flak for an allegedly AI-generated ad in Vogue, Call Her Daddy host Alex Cooper debuted a functional drink brand, and the Skims-North Face ...

Footwear brand Skechers has been accused of lazily using generative AI for a full-page ad that appeared in the December issue of Vogue. In a now-viral TikTok video, a vlogger who goes by the moniker ...

Skechers U.S.A., Inc. engages in designing, development, and marketing of lifestyle footwear for men, women, and children of all ages. It operates through the Wholesale and Direct-to-Consumer ...

Footwear brand Skechers has been accused of lazily using generative AI for a full-page ad that appeared in the December issue of Vogue. In a now-viral TikTok video, a vlogger who goes by the ...

Are you using 2025 to enter your sneaker-enthusiast era? You’re in luck. Skechers has discounted an assortment of stylish sneakers during its winter clearance sale. Discount hunters can save up ...

Founded in 1992 and still headquartered in the Southern California city of Manhattan Beach, Skechers multiplied its 1994 sales of about $100 million by 80 times, to $8 billion in 2023. Its growth ...