The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

And more than a quarter—27.4%—plan to use them ... without overreliance on social media, says there’s a better way to use social media tools for marketing. His recent book, The Obvious ...