For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

However, social media marketing is more difficult than the existence of kid YouTube stars would lead us to believe. It's not enough to let one great post carry your marketing efforts; instead, you ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

The Digital Marketing Certificate from Saint Louis University focuses on understanding and marketing to consumers in a digital and social media context. Students will gain a broad understanding of ...