The Special K diet is designed to be a quick fix, not a long-term program. It includes little education and no health care experts or exercise recommendations to help dieters go the distance.

Reassessing the Special K Challenge – the 00s marketing campaign that convinced us all to eat two bowls of cereal a day. You’re now subscribed to all our newsletters. You can manage your ...

The world of diet fads is unfortunately quite vast. From arsenic weight loss pills of the mid-18th century, to the Special K diet of the early aughts, to the media-induced eating disorder culture ...

s bigger marketing initiative for 2012 to promote the Special K diet and also includes Web, broadcast, print and social media efforts. Kellogg?s worked with digital agency Razorfish on this media ...