The Special K diet is designed to be a quick fix, not a long-term program. It includes little education and no health care experts or exercise recommendations to help dieters go the distance.

Reassessing the Special K Challenge – the 00s marketing campaign that convinced us all to eat two bowls of cereal a day. You’re now subscribed to all our newsletters. You can manage your ...

The app, which is available for iPhone and Android devices, is part of Special K?s bigger marketing initiative for 2012 to promote the Special K diet and also includes Web, broadcast, print and social ...

The world of diet fads is unfortunately quite vast. From arsenic weight loss pills of the mid-18th century, to the Special K diet of the early aughts, to the media-induced eating disorder culture ...